Straight looking guys from various ethnic backgrounds donned in T-shirts and jeans UB40 wanted to show reggae to as many people as possible. The original plan was to make reggae more acceptable to the mainstream audience but increasingly heavy once the market got used to it. The lyrics were adjusted as well as the market could not relate to rasta lyrics, so material was written that could be understand. So if you were not into Reggae you could listen to them as a pop band and in that way you get to hear reggae.(Makes sense?)
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2 comments:
UB40 is definitely one of my favourite bands. Even though some people don't consider them true "raggae". They still produced great hits.
Their Labour of Love albums were quite mind blowing with every track being a potential hits. Do we get those today? Thanks for your response Anonymous.
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