Style setters and mini heroes

The aftermath of superindustrialism,the experience industry, will not produce minimal goods and services but pre-programmed experiences. Consumers are beginning to collect experiences as consciously and passionately as they once collected nostalgic items. More and more experiences have been sold as if they were things and the great psychological corporations will surely exploit the fabricated need. Experience makers such as Pete Waterman of the Stock, Aitken and Waterman production company discovered Rick Astley and was brought to the PWL studios in London in 1985 and after 18 months of rehearsal - and paying his way as a tape operator, he landed a deal with RGA records. His debut single "Never Gonna Give You Up" stay at No 1 in the UK for five weeks in August 1987 before going on to top the charts in 15 other countries. Other experiences, included, "Whenever You Need Somebody" topping the UK charts, selling over a million units in six months. "Never Gonna Give You Up" was named Best British Single at the 7th Annual Brit awards in February 1988. Two more experiences followed in pursuit: "Together Forever" and "She wants to dance with me". At the end of the 1988, Astley was named Billboard's top sales artist. Other projects by Stock, Aitken and Waterman followed including the hits "Venus" for Banarama and "You spin me round like a record" for Dead or Alive. Experience makers are still with us today, probem is that they are dealing with less talent.